Meeting Point with Head of Public Relations for RTVE in Catalonia
Students in the subject Audiovisual System Structure had the opportunity to participate in a class with Ana Villegas, the head of public relations for state-owned television and radio in Catalonia.
Ana Villegas, a
professional with extensive experience in this field of communications, told
third-year students about the key elements of her daily work. The
topics discussed included the treatment of guests who visit the Sant
Cugat studios to take part in programmes, event planning
and responsibility for protocol compliance.
For
Villegas, “knowing how to be and how to act” is the key to a job that involves
discretion and has to be carried out using a great deal of psychology, but that
presents a different challenge every day and is never boring.